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Stevenage Town Centre

Stevenage Shopper Survey

Stevenage Town Centre Shopper Survey

The Stevenage Town Centre Management Company is committed to improving Stevenage Town Centre, working in close partnership with Stevenage Borough Council to ensure that visitors to the town centre enjoy a pleasant experience.

Every year, we undertaken a survey through The Comet newspaper in which we ask residents and visitors to Stevenage Town Centre for their views on matters such as the shopping offer, car parking, cleanliness and safety and security. These views are then used to help us shape and prioritise the aims and objectives of the Town Centre Management Company, which is continually striving to improve the town.

Comet readers who took part in this year's survey has given the work of the Stevenage Town Centre Management Company and Stevenage Borough Council the thumbs up! Over two thirds of those surveyed expressed the view that the town centre has improved overall in the last 5 years.

The 2008 survey, which featured in the Comet newspaper on 6 March, looked at why people visit Stevenage town centre, how often and how long they visit, how they assess the cleanliness, maintenance, planting, security and shopping offer.

96% of respondents come to the town centre to go shopping and 76% visit at least once a week, staying for up to 4 hours. The majority of visitors travel by car, although the survey shows a 7% increase in the number of people using the bus.

“With 78% assessing the town centre cleaning as satisfactory or better, 84% feeling safe and secure when they visit and 70% rating the planting and floral displays as attractive, the results are very encouraging” said Tracey Parry, Town Centre Manager.

“This survey is a useful tool for us to measure progress,” said Tracey “and we will continue to work hard to promote and improve the town centre through our Town Centre partnership between private sector businesses in Stevenage and Stevenage Borough Council.

“With 78% assessing the town centre cleaning as satisfactory or better, 84% feeling safe and secure when they visit and 70% rating the planting and floral displays as attractive, the results are very encouraging” said Tracey. Adding, “We know we will never be judged truly successful until we have delivered the regeneration of the town centre that Stevenage so richly deserves but I am confident that, working in partnership with the Council, this will be achieved in the not too distant future”.

The full survey report can be downloaded by clicking the link below or contact the Town Centre Management team for a copy on 01438 740884.

Download Shopper Survey Results from Previous Years